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Over 8.5% YoY growth in Female traders during FY 2021
Targets to double customer base by end of FY 2022

Bangalore (Karnataka) [India], April 12: Alice Blue Customer base has been seeing steady growth through FY 2021. The company has been seeing an increase in the number of female traders who have taken to the investing in the stock markets. In fact, over 8.5% of new Female traders have been added to the Alice Blue customer base during the FY 2021. The overall customer base addition has been over 3% during the FY 2021.

This robust grown is attributed to strong customer oriented approach and focused delivery and support to customer services. With this rapid growth potential, the Alice Blue customer base is expected to double by the end of financial year 2022.

With the advantage of having the lowest brokerage fees in the industry, Alice blue has steadily attracted new clients over the last few months. The company serves a comprehensive mix of veteran investors and new first time investors and new Female investors.

Mr. Sidhavelayutham M., the Founder and CEO, Alice Blue, said, “ with our offering of Tech Based trading platforms and the proliferation of Algo Based trading Tools, we have seen a health influx of new customers. Breaking traditional barriers, we are witnessing first time female investors making your of our technologies to trade and invest in the stock markets.”

Alice Blue has recently also Collaborated with key platforms like Quantsapp, Finology&StockEdge to assist our customers with Tech Enabled trading tools and learning solutions. Quantsapp is an app based platform that offers workshops & Physical events by Option trading Experts. This platform also offer free trading tools for beginners and professionals.  StockEdge is a premium app to check their portfolios, Charts, scans & Edge reports.

Alice Blue offerstech based learning systems such as Trade School and ANT IQ. This platforms offer educational courses and webinars on trading & investment by India’s top stock market investors and educators. For beginners, ANT-IQ educates customers through insightful articles and blogs on how to get started in the Stock Market. These learning tools along with new product offerings have been strong motivators for new customer acquisitions.

Alice Blue also offers a sophisticated marketplace for trading products called Trade Store, which is the first of its kind and helps the customers with, Automating the Trades with Zero Coding Knowledge, trading and Investment tips, Investment in Mutual Funds at Zero Brokerage Fees. Additionally for ease of investing the company, offers customers chance of investing in IPOs through easy UPI transactions.

In addition to the online services offered, Alice blue services are also available across 20 major cities through 12,000 associates to assist with the physical presence any requirement of customers who wish to trade and invest in the stock market.

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