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July 20: The online brand, Ritualistic, has been empowering its customers with the highest quality handcrafted products made with world-class craftsmanship. From helping their widespread customers decorate their homes while giving a source of livelihood to talented and needful artisans, the brand has been doing its bit by promoting the Indian culture and local artisans of India.

Home décor has become a crucial part of most homeowners’ lifestyles nowadays. It plays an integral role in the beautification and enhancement of a home as well as adds a personal touch to it. However, the significance and elegance relevant to Indian rituals and crafts have somewhat lost their essence with the day-to-day modernization in our lives. Taking the above-mentioned aspect into note, some thoughtful and culturally-rich home décor brands such as Ritualistic have emerged to the rescue.

The leading online home décor brand, Ritualistic, specializes in handcrafted products sourced from some of the most talented small art clusters in India. For instance, they source marble products from Agra, Brass handicrafts from Moradabad, and Jute from Panipat. The brand seems to be in an endeavour to create handcrafted products that are not only visually appealing but also quite practical in terms of usage.

The brand has been strenuously working to offer an incredible product range that adds traditional richness to our daily modern lives. For instance, the traditional Loban dhuni, which used to be made in Indian homes with the help of cow dung cakes, has been reimagined by the brand. They have come up with a modern and easy-to-use Loban lamp with Sambrani cups. Similarly, their innovative Himalayan salt lamps with bulbs make a great substitute for Himalayan salt lamps with T-lights. Thus, enabling homeowners to relish age-old traditions that have presently been lost in the rush of modernization.

The online home décor brand offers a wide range of home décor products suitable for the interests of its versatile clientele in India and abroad. Some of their most hot-selling products include Pichwai Wall Art, 7 Chakra Crystal Gemstone Wishing Tree, Home Purifying Brass Incense Holder, and Peacock Loban Lamp. The brand has a major presence in some of the top cities of the country like Mumbai, Bangalore, Hyderabad, Gurgaon, Delhi, Kolkata, and Chennai.

Home Décor in India is a 20,000 crore INR market. The home décor market is growing at a pace of 11 percent CAGR. However, the market is very fragmented in India and has no big players at the moment. Taking this scenario into account, the brand seems to be focused on becoming a dominant player in the Indian eCommerce market.

Even NRI customer base offers a huge demand for traditional Indian home décor items. In order to get a hold of them, the brand is reaching out to its target customers through two major channels mainly. Firstly, through global marketplaces such as Amazon. And, secondly, exports to countries such as the UAE, Singapore, UK, USA, and others which have sizeable Indian population.

Established back in 2018, Ritualistic has already been reaching out to millions of customers and has been successful in serving over 40,000+ satisfied customers. Within a matter of a few years, the brand prides itself on building a loyal customer base in over 250+ major cities of India as well as several other countries. The brand also has over 78,000 followers on its official Instagram account.

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