She joins the Cloud Odyssey team from Singapore with the intention of helping the company drive digitization in the APAC region
Cloud Odyssey, a Salesforce Consulting Partner and IT solutions provider, expands its management team by welcoming Vara Lakshmi Polina as the COO for handling operations in the APAC region. With an experience of 17+ years in the IT industry, Vara joins Cloud Odyssey to leverage its processes and help the company provide robust services to its clients, especially in the realm of eCommerce with Salesforce Commerce Cloud implementation.
With a background in IT, Vara has worked for a range of different domains throughout her professional life, including Hospitality, Retail, Insurance, Telecom, and eCommerce. She started her journey as a Test Engineer and built her career to finding a place in the top management of global enterprises. After spending a few years in the USA, Vara moved to Singapore and has been handling operations for the APAC region for quite some time. Moreover, Vara has always strived to build an inclusive workforce within an organization by having competent professionals from different cultures, ethnicities, genders, and walks of life working in the same team for achieving common organizational goals.
By joining Cloud Odyssey, Vara aims at optimizing the rising potential of CRM in the APAC region. “CRM would be an $80 billion market in the next 2 years,” she says, “More and more companies are embracing digitization for managing their customer records and providing personalized services to their clients across multiple platforms. Looking at its performance over the last two decades, it is safe to say that Salesforce would continue holding a major stake in the CRM market in the years to come.”
Talking about the importance and relevance of eCommerce, Vara believes that platforms like Salesforce Commerce Cloud (SFCC) would allow businesses operating at all scales to set up and manage their eCommerce ventures. She says, “Gone are the days when people preferred shopping physically. Right from buying expensive electronic gadgets to groceries, everything is available for sale online. By implementing platforms like SFCC, businesses can build and manage multiple online storefronts using a centralized platform. The advanced tools and features offered by the CRM platform relieve users from performing repetitive tasks and focus on the core business processes. At the end of the day, driving digitization is all about minimizing conventional efforts and maximising results!”